Once you have set up your eCommerce store, the next step is to drive traffic to the site. This article explores а few tools that will help you drive traffic to your store and scale your business. To make things easier, we have grouped the tools into five main categories.
- Building organic traffic
- Customer Service
- Customer Engagement
- Social media tools
Building Organic Traffic
Starting an online store has become so easy that we see new players entering this space every day. The competition is going up and identifying and attracting new customers has become critical. Relying on paid traffic can be a drain on your resources. It makes business sense to invest in developing organic traffic. While this process might take months and sometimes years to see results, the earlier you start, the better.
So if you are looking to develop relevant content that will help you push your site up in Google rankings, then the eCommerce tool to invest in is SEM Rush.
Semrush is one of the best SEO tools available оn the market today. With Semrush, you can do a site audit to understand your site performance and take corrective actions.
The SEO Ideas tool analyzes each page on your site and gives you actionable SEO advice – new keywords, page improvements, backlink opportunities, etc. You can also identify all the keywords bringing traffic to your site, track competitor sites, identify keywords they are ranking for and find new keywords that you can target. This tool provides you all the data that is required to come up with a winning content strategy.
While we are discussing building organic traffic, we also need to talk about the various email marketing tools available today. Email marketing, if utilized well, can help you connect with your leads, nurture them, and eventually convert them into customers. Some of the most popular email marketing tools available are Klaviyo, MailChimp, SmartrMail, etc. To learn more, see our blog on how email marketing can help you drive sales and traffic to your store.
The average conversion rate in eCommerce is 1-2%. Live chat tools can help increase conversion rates and improve customer service. The live chat facility is similar to the traditional store assistant in a brick-and-mortar shop who will help you with your queries and identify the product you are looking for. The live chat facility has been automated to a large extent now and comes populated with the answers to frequently asked questions.
Livechat ranks among the top live chat tools for eCommerce. It can be integrated with all the leading eCommerce platforms and offers a 30-day free trial. It allows two-way file sharing between agents and customers, canned messages and comes with advanced analytics.
Other popular live chat tools are Olark, LiveAgent, ZenDesk Chat, etc.
Only the engaged customer can in time become a loyal customer. So how do you engage with your customers? From personalized content to social media contests – any activity conceived to drive excitement and create a smooth shopping experience falls under customer engagement. This topic is vast. In this blog, we will discuss only tools that will enhance customer conversations.
Omnisend is more than just an email marketing platform that you need to check out for customer engagement. It enables you to create email campaigns and automation workflows in a few easy clicks. A few features of Omnisend that are worth mentioning are: post-purchase follow-up emails, landing pages for your paid ads or promotional emails, SMS facilities, auto-generated discount codes, data capture forms and pop-ups and advanced sales reporting.
Searchspring is yet another tool that makes upselling and cross-selling easy to existing customers. This powerful search tool allows you to present the right product to the right person at the right time. It analyzes all the products on your site, categorizes them correctly, and provides the shopper with the most accurate results when they search.
All these tools can help you provide a personalized shopping experience to your customers.
Social media scheduling tools
There are 1.47 billion daily active users on Facebook every day and 60% of Instagram users say they come across new brands and products on Instagram. It means that eCommerce businesses should look at social media presence seriously. But setting up an account here is just the starting point. To be successful, you need to publish relevant content consistently. Yes, consistency is the name of the game. Often, businesses lose interest because they do not have a dedicated resource to maintain their social channels.
Hootsuite is one tool that will help you have a consistent and engaging social media presence. With Hootsuite, you can schedule posts or updates, interact with customers, watch what people are saying about your brand or products and have access to powerful analytics and insights that will help you further improve your marketing efforts.
Analytics tools provide you with rich data which is insightful and can help you assess your business performance. The visitor metrics can tell you the number of visitors to your site, their interactions with your site, their movement, etc. Corrective actions and future marketing strategies all depend on the data that analytics throws up. So, which are the popular tools available in the market today?
Google Analytics: This one is a must have. It is free, easy to use and comes with powerful metrics that enable eCommerce owners to track traffic through the entire sales cycle. If you dig deep, it gives you insights on customer movement, pages where they spent maximum time, the page from which they exited your website and the effectiveness of your check-out process. Google Analytics also provides you data on the devices where your traffic is coming from, which products are in demand, etc. All these are valuable data that can help streamline and improve your business operations.
Glew.io is another versatile tool catering to both small and large eCommerce businesses. It allows you to review your product performance, identify ones selling well and mark out those with poor revenues. If you have a presence on multiple platforms, you can integrate Glew.io with all and track sales from all the channels on one dashboard. It allows you to segment customers and do deep research on customer types, what they buy and how they buy. It also gives you information on your marketing spends by pulling data from the various advertising platforms like Google Ads, Facebook, Instagram, etc.
If you are looking to develop an eCommerce site, connect with us at email@example.com or call +359 898 707 570 / +1 877 787 2248