When store owners decide to migrate from one platform to another, it is usually a technological decision. They are always looking for a tech stack that will help them scale their business. In this blog, we will be discussing Magento and BigCommerce, the differences between these two platforms, and why merchants choose to migrate from Magento to BigCommerce.
Both platforms are rich in features, and many online merchants have had to make the tough decision of choosing one over the other. When Magento 1 was phased out, many of them decided to stay loyal and chose Magento 2, also because of the flexibility it offers. Being an open-source platform, Magento allows you to do unlimited customizations and is most suited for merchants with unique requirements.
Differences between Magento and BigCommerce
Magento is an open-source, self-hosted platform. It means that it can be hosted on-premise or by a third party. Meanwhile, BigCommerce is a SaaS eCommerce platform with cloud hosting and maintenance services which you can use with a subscription fee.
Ease of use
Setting up a Magento store is not easy. You will need to rely on a developer or an outside agency to code and build the store for you. BigCommerce comes with a drag-and-drop page builder feature which means that merchants can set up their shop themselves. However, if the store is complex, you have access to BigCommerce partner agencies who will help you set up your store for a fee.
Being a cloud-based platform, BigCommerce has a much faster launch time. The built-in templates and functionalities make it much easier to design and launch a store on BigCommerce. In Magento you have to take care of website design, hosting, maintenance, etc. and it can be a very time-consuming process.
The cost of setting up a store on Magento will depend on the complexity and functionalities required for the store. While the software is available for free in the Magento Open Source version, merchants need to spend on store development, hosting and integration of various third-party apps and solutions. BigCommerce is a SaaS platform that takes care of the software, infrastructure, and technical support costs within the subscription fee. Merchants will still need to spend on store development and third-party integrations.
Reasons why store owners might migrate from Magento to BigCommerce
- Automatic upgrades and patches: One reason merchants decide to re-platform to BigCommerce is the access to the latest upgrades and patches. It means that your store is automatically upgraded with all the features and is running on the latest version with no downtime.
- Apps and Extensions: BigCommerce comes built-in with a whole host of features that help improve store performance. The BigCommerce marketplace has a wide range of Apps, both from BigCommerce and third-party solution providers, performing various functions from Marketing to Analytics and Reporting.
- Integrated marketing features: eCommerce merchants have understood that it is just not enough to sell on one’s site. You have to be present in various social channels and marketplaces and provide customers the option to buy from there. By default, BigCommerce links all stores to different social channels. In Magento, merchants have to opt for a multi-channel selling tool to integrate with other marketplaces.
- High Security: For eCommerce merchants, security is always a topic of concern. Being a fully hosted platform, BigCommerce takes care of the complete security of your site and automatically applies all security patches regularly.
- The lower total cost of ownership: Being a hosted solution, BigCommerce covers expenses for hosting and maintenance improvements within the subscription fee. It can help limit expenses, especially for new businesses who are just setting up their store.
- 24/7 support: BigCommerce offers 24/7 support through phone, live chat, email, and a dedicated help centre. BigCommerce provides access to highly trained support staff and this can be a boon for small entrepreneurs and business owners who don’t have in-house technical resources to turn to every time they face issues.
Points to consider while contemplating migration from Magento to BigCommerce
- Audit your existing site for its functionalities and performance. Scan through all possible reports and do detailed data analysis to identify gaps and areas to be improved.
- List out all the features that you want to include in the new site.
- Explore BigCommerce functionalities and identify the third-party software and integrations you will need for the new store.
- Back up all your data – customer details, orders, product information, website content, etc., before you make any changes.
- While migrating, try and retain your domain name because changing the domain name can severely impact your already established search engine rankings.
- Put a date plan for the new store launch after considering the time required to develop the new site and transfer all the data.
- Carry out final checks and thoroughly test before you publicly launch the new store.
If you are looking to migrate your eCommerce store, contact us at firstname.lastname@example.org or call +359 898 707 570 / +1 877 787 2248