Dec 31

Technology trends in eCommerce – Headless commerce, Virtual Reality and Conversational Commerce

With competition heating up in the online space, retailers are taking every step to improve customer experience and build customer loyalty. In this blog, we are going to discuss the various technology trends that are creating a buzz in eCommerce: Headless commerce, Virtual Reality and Conversational Commerce.

What is Headless eCommerce?

While a customer does not interact with the back-end technology and structure of an eCommerce site, they have a huge impact on the overall site performance. To deliver an outstanding customer experience, businesses need to invest in engaging and informative content that is easy to find. So how do you maximize your front-end and back-end to provide a truly personalized shopping experience? The answer is Headless commerce.

Headless Commerce disconnects your website’s front-end content management system from the eCommerce back-end. So what connects them? APIs are used to tie them together and deliver data from the back-end to the screen or device used by the customer. For instance, when a customer makes a purchase and clicks the ‘Buy Now’ button, the front end sends an API call to the back-end to process the order and the back-end, in turn, uses an API to update the customer on the order status.

With Headless commerce, the developers are free to choose any theme or template available or design the front-end presentation layer from scratch so that it fits the business requirements. It gives better control over the look and feel of the platform and the user experience. You can make front-end changes much faster without making any updates to the back-end. It reduces dependence on IT and gives flexibility to deliver high-quality content.

Benefits of Headless commerce

Freedom to customize

Are you looking to drive engagement with customized and personalized content? Then Headless commerce is for you. With headless you can combine the flexibility of a content management system like WordPress with the features and functionalities of an eCommerce platform.

Higher speed

Development work is much faster with Headless commerce as the front-end and back-end teams can work in parallel. You can make changes to the front-end user interface design without tampering with the back-end codes. All these help reduce your time to market.

Highly scalable system

With Headless commerce, you can scale the front-end and back-end individually. If your site is witnessing a surge in traffic, you can scale up the front-end alone as it is de-linked from the back-end.

Headless commerce allows you to iterate faster and take your ideas to the market quickly. You can test marketing campaigns and landing pages without disturbing the back-end in any way. It helps you save time, cost and stay ahead of the competition.

Virtual Reality

Among the most innovative trends in eCommerce is the use of Virtual Reality to improve online shopping. Virtual Reality is a big boon for those who miss visiting a physical store, browsing through the racks, and trying on the products before making a purchase. With Virtual Reality retailers can put up a virtual store for customers to walk through, browse, and choose what they like. Lowe’s Holoroom is one of the leading players in the virtual showroom space.

With VR, you no longer have to present products as just 2D static images. You can view the products from various angles and see all the details that are missing in 2D images. You can try on a dress – not once but multiple times, and find the accessories that go with it before you make the final purchase decision.

Benefits of Virtual Reality in eCommerce

Real-life shopping experience

Customers don’t have to come to your shop – VR allows you to take your shop to your customers.

Improve customer engagement

The more time a customer spends on your site, the more likely they are to make a purchase. Studies show that with VR customer engagement increases by 66%.

Improve conversion rates

With Virtual Reality mobile conversions have gone up from a mere 3.5% to 11%. Today mobile phones come equipped with VR applications making it easy for retailers to target customers using their phones to make online purchases.

With social distancing becoming the norm, retailers are looking for ways to offer contactless shopping and Virtual Reality is a great tool for this.

Conversational Commerce

Studies show that over 83% of users contact businesses to find out more about products or services before they make a purchase. This means that a business needs to be present at multiple touchpoints to carry on a conversation with customers. That is where conversational commerce can help. In conversational commerce brands use messaging apps like WhatsApp, WeChat and Facebook Messenger to talk to customers and enable shopping.

Online shoppers use these apps to connect with the company’s sales team and get more information regarding products. This real-time, two-way dialogue can play a crucial role in influencing the purchase decision and increasing conversion rates.

For conversational commerce, retailers are using chatbots and voice assistants to engage with customers. They can also use video calls to do face-to-face sales meetings, show products, create instant offers and close sales. They can even put an interactive shopping cart into the video so that the customers can purchase without having to leave the call and visit the online store.

Some of the start-ups that offer conversational commerce solutions are Conversable, Automat, Niki.ai, Mona, Kip, Satisfi, etc.

Benefits of Conversational Commerce

Generate more traffic

There are over 1.47 billion daily active users on Facebook alone and the numbers are similar on Instagram and other social channels. People on these social media are willing to make an online purchase through them, so an active presence there can open up new markets and audiences.

Reduce Cart Abandonment Rate

Using Conversational commerce you can send personalized messages through Facebook Messenger and other social media apps. Studies have shown that the open rates for these messages are very high compared to emailers. Also, it is a highly effective way to remind the customer about the product in the cart and engage with them meaningfully.

Offer a better shopping experience

One of the biggest complaints regarding online shopping is that it is impersonal. Conversational commerce brings a human touch by having a sales assistant guiding the customers through the whole purchase journey.

To learn more about how Sorcible can help you enhance your eCommerce store and increase sales please email info@sorcible.com or call +359 898 707 570 / +1 877 787 2248

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